Puzzle Zoo Toys
The toy curators at Puzzle Zoo were selling online with a Yahoo Store for over a decade. While the multiple brick-n-mortar stores gained revenue and a loyal, local following their online presence diminished and aged poorly. After talking to multiple Magento solution partners, Puzzle Zoo contacted Rocket Web in the summer of 2013 with a request to transform their online presence to a toy and collector online destination that would engage customers and create a fun shopping experience.
Working for Rocketweb.com, I was responsible for the online rebrand, the web store UI design and all illustrations, as well as the initial set of promotional sliders.
The newly redesigned Toyzoo.com was the winner of the most transformed Magento site of 2013 on the Magento Awards.
Client: Puzzlezoo.com
Date: 2013-2014
Services: Branding, UX-UI, Illustration










